11/14/2023 0 Comments John wick fortnite![]() In May, Fortnite started teasing the inclusion of John Wick, who eventually got a mode where players could become bounty hunters. ![]() The Marvel tie-in also came back in April to promote the release of Endgame, though this time, players could don classic Avengers weapons, like the Captain America shield. Epic Gamesīetween the music collaborations, the NFL and soccer skins returned to the Fortnite store. This has been a defining feature of Fortnite in 2019: Much of the new content is tied to real-world brands, and they are increasing in frequency. It’s worth noting, though, that only a few weeks elapsed between the Marshmello event and the Weezer promotion, whereas there were months between the soccer and football advertisements. I’m not sure anyone has figured out why this promotion happened, other than Rivers Cuomo occasionally making tweets about the game. The spectacle was successful because Marshmello already felt entwined with Fortnite culture, as the musician had already competed in showcase matches with other celebrities, and his tunes were embraced by Fortnite stars such as Ninja.Īnd then Fortnite introduced a Weezer-themed island in the same month, where fans could turn on a jukebox that played only Weezer tracks. The Marshmello concert was attended by 10.7 million players, with millions more catching the show through platforms like Twitch and YouTube. The event was a separate game mode where players couldn’t hurt each other, and the arena came alive with special effects, like altering the in-game gravity. In February, Fortnite held a pre-recorded Marshmello concert, where players could dress up and emote as the electronic musician. In 2019, Fortnite ads got more experimental - and more frequent. Fortnite’s initial integration felt different partially because of scale - soccer, football, and Marvel are huge, mainstream entertainment properties - and because the tie-ins felt organic, a reflection of Fortnite’s own cultural impact. Epic Gamesīig picture, video game collaborations of this sort is fairly common - everything from Ariana Grande to DC’s Suicide Squad have had digital promotions in the space. It also helps that chances are pretty good that video game fans will also be into superheroes. If Fortnite is going to collaborate with something, the only behemoth that comes close to its cultural penetration is Marvel. The collaboration may sound unusual, until you consider that it’s two of the biggest entertainment properties on earth teaming up together. The NFL skin tie-in, which first occurred in the fall of 2018, wasn’t nearly as influential in Fortnite’s day-to-day culture, but the release was popular all the same.Ģ018 also saw the release of Fortnite’s Avengers crossover, where players could collect the Infinity Stones and become Thanos. The cosmetics, which are customizable, are highly desired among the Fortnite community, with players often begging for the skins to come back into the shop. ![]() Curiously, this branded integration ended up becoming a prominent part of Fortnite’s culture, as nowadays “soccer skins” are famed for being overly earnest players who try to win at all costs. ![]() When Epic Games, the developer, introduced soccer skins and interactive pitches to celebrate the World Cup in summer 2018, the connection between the two felt natural: Fortnite is sports. As Fortnite blew up, its in-game dances started popping up all over the world, eventually becoming a staple of post-scoring celebrations across multiple sports. To play Fortnite in 2019 is to be enmeshed in advertisements.Įarly on, the cross-promotion felt like an extension of Fortnite culture. This year, Fortnite isn’t as divorced from the real world - there are constant tie-ins that encourage people to buy, or at least engage with brands and products. Last year, playing Fortnite largely meant hopping onto a make-believe island in the hope of surviving against 99 other players. ![]()
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